Light that spark fire nation, JLD here in welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like finding founders.

Today we'll be breaking down how to persuade yourself to a better life to drop these value bombs. I brought to Ray Edwards and the EO fire studios.

Ray is a communication strategist, copywriter and author. Ray's marketing expertise and persuasive writing has helped generate an estimated $400 million in revenue for clients like Tony Robbins, Michael Hyatt, Dan Miller, Jeff Goins, Jack Canfield, Mark Victor Hansen, Jeff Walker, and many more.

And today, for our nation, we'll talk about being saved by a sales letter. We'll talk about read this or die. We'll talk about how to use persuasion for a better life and so much more. And we have so much grace to talk about as soon as we get back from thinking hours sponsors.

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Ray say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hey, what's up fire nation and I'll tell you something I believe that I think most people disagree with I know they do because I've watched your behavior.

That is wishing doesn't make it so people believe in the power of the law of attraction I do to but I think the law of attraction has to be made with action.

And I think so many people just wish things would happen they visualize it they fantasize about it. That's what they're really doing fantasizing and it doesn't happen where they want to and then they blame something else outside themselves.

I think that wishing is a good place to start but you got to remember you got to marry that together with action.

Fire Nation we're action takers let's live that truth and we're talking today about persuading yourself to a better life.

And Ray you may not say this yourself because you're a very humble individual but you're a copywriting genius but this title is next level.

Read this or die tell us more about how you came up with a title for this book and what it means to you.

I'll tell you the story of the title of the book is kind of funny because it came very late in the game.

I am a copywriting nerd I don't know if I'm a genius but I'm definitely a nerd and I was at a Jeff Walker conference many years ago and I met a guy in the back of the room.

He was being ignored by everybody he was an older gentleman and I may be in his age range now.

I don't think about it the time I met him his name was Jim Rutz and he was was one of the best copywriters on the planet.

He did missionary work and he go back home to New York City every once in a while get paid $100,000 or more to write a copywriting campaign.

They take the money and go back to the field and do mission working again and one of the PCZ wrote was for a health newsletter about how to heal yourself and get better naturally and the title of that newsletter was read this or die.

And so I had that title stuck in my head and I was at a point in my life where I was diagnosed with Parkinson's disease at age 46.

And I became as the disease progressed and I became more and more disabled by it became more and more depressed about it.

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