4.8 • 1.1K Ratings
🗓️ 12 May 2025
⏱️ 2 minutes
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0:00.0 | How many times you could ask the question, how's the market? |
0:04.0 | Well, I would argue that today's market requires the right perspective, the right point of view. |
0:10.0 | It reminds me of a story I heard years ago about the Bata Shoe Company out of India. |
0:14.0 | Back in the 1930s, looking to expand their business, just like you, they sent out two salespeople |
0:20.0 | to go do some recon, to go figure |
0:21.3 | out, can we sell some shoes here in Africa? |
0:26.4 | And once you do your recon, you talk to enough people, you explore enough the territories, |
0:30.5 | write us a telegraph and let us know what we should know. |
0:33.5 | Well, two salespeople, not talking to each other, both were poured in at the same exact day. |
0:38.9 | And both of their telegraphs started the same exact way. |
0:41.6 | It said, here in Africa, no one wears shoes. |
0:45.9 | And of course, the first person when he wrote, here in Africa, no one wears shoes, he wrote |
0:49.4 | down below, no sales opportunities here, I'm coming home. |
0:54.0 | The second person had a different perspective. |
0:56.0 | He said, here in Africa, no one wears shoes. |
0:59.0 | Send me as many shoes as you can. |
1:01.0 | Nothing but sales opportunities here. |
1:04.0 | Well, doesn't that summarize how many people look at the real estate marketplace today? |
1:09.0 | Yes, transactions are flat. |
1:13.0 | Yes, dependent upon the marketplace you're in, |
1:15.2 | it's going to require a different perspective. |
1:17.7 | For some people, this is the greatest market on the planet, |
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