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The Tom Ferry Podcast Experience

Perspective & Opportunity | Mindset Monday

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 12 May 2025

⏱️ 2 minutes

🧾️ Download transcript

Summary

Your outlook shapes your outcomes. In this Mindset Monday, I share a true story from the Bata shoe company that reveals how your perspective, not the market itself, determines your success. Shift how you see things, and you’ll change what’s possible.

Transcript

Click on a timestamp to play from that location

0:00.0

How many times you could ask the question, how's the market?

0:04.0

Well, I would argue that today's market requires the right perspective, the right point of view.

0:10.0

It reminds me of a story I heard years ago about the Bata Shoe Company out of India.

0:14.0

Back in the 1930s, looking to expand their business, just like you, they sent out two salespeople

0:20.0

to go do some recon, to go figure

0:21.3

out, can we sell some shoes here in Africa?

0:26.4

And once you do your recon, you talk to enough people, you explore enough the territories,

0:30.5

write us a telegraph and let us know what we should know.

0:33.5

Well, two salespeople, not talking to each other, both were poured in at the same exact day.

0:38.9

And both of their telegraphs started the same exact way.

0:41.6

It said, here in Africa, no one wears shoes.

0:45.9

And of course, the first person when he wrote, here in Africa, no one wears shoes, he wrote

0:49.4

down below, no sales opportunities here, I'm coming home.

0:54.0

The second person had a different perspective.

0:56.0

He said, here in Africa, no one wears shoes.

0:59.0

Send me as many shoes as you can.

1:01.0

Nothing but sales opportunities here.

1:04.0

Well, doesn't that summarize how many people look at the real estate marketplace today?

1:09.0

Yes, transactions are flat.

1:13.0

Yes, dependent upon the marketplace you're in,

1:15.2

it's going to require a different perspective.

1:17.7

For some people, this is the greatest market on the planet,

...

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