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Marketing School - Digital Marketing and Online Marketing Tips

Elon vs. Zuck – $1B Compute vs. $1B Humans

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 29 July 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era. TIME-STAMPED SHOW NOTES (00:00) Elon vs. Zuck: Compute vs. Talent (01:30) Tesla’s Competitive Edge (03:25) Why Elon Picks the Hard Way (06:10) Buy vs. Build Debate (08:45) ChatGPT’s Traffic Advantage (09:50) SEO Is Evolving Fast (11:00) Brand Mentions in AI Rankings (12:30) What ChatGPT Considers Valuable (14:10) How Podcasts Rank on LLMs (16:00) Why Consistency Wins To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Speaking of trillion, because you just said the word trillion, if you think about Elon versus Zuck, Elon is spending a billion dollars on compute versus Zuck is spending a billion dollars on humans because Zuck is poaching all these people from like Open AI or whatever, right, the top, these top AI researchers.

0:19.1

Whereas Elon, did you see the new Colossus? He's good, like Colossus 2, that he's going to build. It's like an order of a magnitude bigger than all of the other kind of data centers combined. And you'll do it faster too, I bet. Yeah. And then, but it's like he's betting more on compute. He thinks that that's real intelligence, right? Versus Zuck betting on a human.

0:37.7

So who knows which one's right or wrong?

0:39.5

This is just another reinforcement that there's no right or wrong way to do business.

0:43.7

But it's just, it's so, you got to have guts to make either of these bets and these guys

0:49.0

aren't afraid to do it.

0:50.4

It's funny because you see a Zuck over here with a Thanos.

0:55.7

These infinity stones over here are basically AI researchers.

0:59.6

So that's all the ones he's been taking.

1:01.4

Yep, yep.

1:02.2

And you know what's funny?

1:03.6

And he's paying me like 100 million bucks or something like that.

1:06.1

What's funny is they're all Asian and Indian people.

1:08.6

Are they really?

1:10.8

Yeah, that's so funny. The one thing to keep in mind with Elon, and I was talking to my brother-in-law, Heathen, about this yesterday night. What I admire about him as an entrepreneur, forget his views and what you think about that, right? If you just look at it from like an entrepreneur standpoint, he has a diner here i don't know if you've been to it i want to go but the lines

1:31.5

the lines have been ridiculously long and sometimes it takes hours and hours just to get in yeah but

1:36.9

if you look at what he tends to do as an entrepreneur he tends not to do what the status quo is

1:43.1

and a great example of this is when everyone's talking about software and AI, he's building that.

1:49.1

But for years, he's building actual robots that can do stuff, not just fill up popcorn in the diner, but actually clean your house or live in your daily life.

2:00.9

If you look at what he did with Tesla, you already know my opinion on the Tesla car.

2:05.3

I don't think it's a great car.

2:06.6

I love the car.

...

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