Personal Growth and Leadership: Session 240 with Rich Brooks

The Behavioral Observations Podcast with Matt Cicoria

Matt Cicoria

Science, Mental Health, Skinner, Behaviorism, Behaviorconsultant, Aba, Behavioralpsychology, Health & Fitness, Appliedbehavioranalysis, Autism, Acceptanceandcommitmenttherapy, Fba, Social Sciences, Verbalbehavior, Bcba, Functionalassessment, Discretetrial

4.8 • 648 Ratings

🗓️ 27 September 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rich Brooks returns to the podcast to talk about how he's grown as a business owner. And while he's in a different industry, there are tons of parallels to what we do in the world of Applied Behavior Analysis.

Rich has historically discussed all things digital marketing (see here and here), but this is a more personal story of how he had to step out of his role as a website designer and marketer in order to effectively lead and grow his business, Flyte New Media.

Also, I've finally taken my own advice and had his team tear down Behavioralobservations.com and rebuild it from the ground up. Yes, I finally had to invest in myself, just like Rich has done, and I couldn't be happier with the outcome!

If you want to learn more about digital marketing, check out Rich's upcoming conference, The Agents of Change Digital Marketing Conference, which is going down in Portland, Maine on October 4th and 5th, and will be available virtually for those who aren't in striking distance of one of the coolest cities in the country. He also has a great podcast, which you can find at that site as well.

If you have questions for Rich about anything digital marketing, or even restaurant recommendations in the greater Portland area, hit him up on LinkedIn.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, everyone. Welcome to session 240 of the behavioral observations podcast. I'm making this introduction
0:05.3	in a hurry because honestly, I should really be packing to go to the Florida Association for Behavior
0:11.9	Analysis Conference, but I really want to get this episode out in advance of my trip. My guest today
0:19.4	has been on the podcast before. He is Rich Brooks from Flight New Media.
0:23.1	And usually when Rich is on the show, we talk about all things, digital marketing,
0:27.9	talk about your website, social media, the importance of building an email list. And as I
0:32.6	mentioned at the outset of the conversation, I want to tap into Rich's expertise in a different topic.
0:40.5	And so we talk about his evolution as a leader, why he doesn't do client work anymore,
0:45.9	how he's invested both in himself and in his employees so he can help his business grow.
0:53.7	And so I think if you are a business owner, if you have a clinic or some other
0:58.7	operation that you're in charge of, I think there's a lot of transferable lessons here
1:04.0	that you'll really enjoy.
1:06.1	So again, I don't want to overly contextualize this for you.
1:09.2	I think the conversation is fun and you'll learn
1:12.7	quite a bit. I also want to let you know that after all these years of talking to Rich, I finally
1:18.7	practiced what I've preached. In other words, I invested in myself. I had Rich's team at Flight New Media,
1:25.5	basically burn behavioral observations.com to the ground and build it back up
1:31.1	to a website that is both really good looking and more importantly, more functional. So I have been in
1:39.3	do-it-yourself mode for too long. And again, in the theme of taking my own medicine here, I invested in behavioral
1:46.4	observations to get the site redone. So you can check it out at your leisure. You can get the show
1:53.6	notes over at behavioral observations.com. The show notes for this episode might be a couple of days late,
1:58.4	because I am literally about to hop in the car and drive to
	...

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