Personal Branding Strategies From Dan Martell's Creative Director | Sam Gaudet E435
The Rich Somers Report
Rich Somers
5.0 • 1K Ratings
🗓️ 11 December 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | What are you seeing in terms of shifts with the algorithm and how it pertains to Instagram |
| 0:04.8 | over the last few months? |
| 0:06.5 | Yeah. |
| 0:06.8 | I mean, high level, Instagram, 3 billion users, Facebook, 3 billion users, YouTube, 2 billion |
| 0:13.0 | users, those are the top dogs still. |
| 0:15.5 | Like, people think that Instagram's dead or YouTube's dead and you have to focus on other |
| 0:20.6 | platforms. |
| 0:21.6 | Like I'd say 80% of our efforts is on Instagram and YouTube. |
| 0:26.2 | The platform that I think is slept on is Facebook. |
| 0:28.4 | Three billion users, the same amount of users as Instagram, if not a little bit more. |
| 0:32.4 | And the supply of content is a fraction of what it is on Instagram, like insanely low. |
| 0:39.5 | And we've been posting five posts per day on Facebook for the last six months. |
| 0:45.2 | And we're averaging 200,000 followers a month added just on Facebook specifically. |
| 0:51.0 | We just hit, I think it was 1.8 million followers on Facebook. |
| 0:55.5 | And those people are actually real people. And most the time they're more mature audience because you know they're a little bit |
| 0:59.9 | older the demographics a little bit older um so yeah i think facebook is slept on i still think trial |
| 1:05.3 | reels is slept on on instagram you know obviously you can't repost your best performing content like you used to in |
| 1:11.9 | April of this year where you could just like spam the same video six times and get insane |
| 1:17.3 | amounts of views. But now what we do is what we call re-edits. So if you change the caption, |
| 1:23.1 | you keep the same hook, change the caption and maybe change the music in the background um we've been able to |
| 1:28.5 | get you know consistent 50 100 150 k view trial reels um you know five a day six a day popping out volume |
| 1:36.9 | so that's kind of like high level platform um state of the union yeah i love it. Yeah, I agree with the Facebook thing. You know, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Rich Somers, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Rich Somers and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

