Perry Haydn Taylor, on revolutionising how we think about brand
Conversations of Inspiration
Holly Tucker MBE
5.0 • 1.3K Ratings
🗓️ 11 March 2024
⏱️ 78 minutes
🧾️ Download transcript
Summary
WHY YOU WILL ENJOY THIS EPISODE
- You’ll hear how Perry creates true disrupter brands by challenging conventional wisdom
- Discover how successful branding involves forging meaningful connections and leaving a lasting impact on the world
- Learn how to spark magic by always operating with a start-up mentality
If you enjoyed this discussion, we think you’ll love Holly’s Conversation of Inspiration with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim.
Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business finds and inspiration, nuggets of wisdom from her and her guests, plus exclusive offers, creative ideas and topical, 'ungoogleable' business advice.
Transcript
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| 0:00.0 | The name of the man I'm interviewing this week might not sound familiar, but when I talk about |
| 0:05.2 | brands such as Gu, Freddie's Flowers, Dorset Cereals, Riverford, Able and Cole, Clipper Tea, Yewe Valley. |
| 0:13.0 | These are brands that Perry has worked with and helped shape. |
| 0:17.5 | Perry Hayden Taylor, a man known for his branding brilliant |
| 0:21.4 | and the founder of an award-winning brand and design and |
| 0:24.4 | marketing consultancy, Big Fish, is my guess this week. Are you ready to be |
| 0:29.8 | inspired and enlightened because that's exactly what this podcast is going to give you. |
| 0:35.0 | Now I have to confess I'm utterly transfixed with Perry's wisdom and insights. |
| 0:41.0 | I always have been and a spoiler alert he actually is the gentleman and Big Fish the company |
| 0:47.2 | responsible for the branding of Holly and Coe. So we go back a long way and |
| 0:52.2 | it was just an amazing moment just to sit with what I have to say is a creative genius and hear about how he works, how he looks at brands, what he tries to relay to customers, how he has |
| 1:08.4 | for 30 years been able to pull creativity out of founders. It's quite remarkable, how he looks at mediums and questions |
| 1:20.8 | why we're not all using everything that is at our fingertips to help |
| 1:26.0 | grow our companies or our brands. This is one of those podcasts where within the |
| 1:30.4 | first 10 minutes you already know that you're going to play the podcast again. |
| 1:34.4 | So if you don't have a pen and paper, get one. |
| 1:36.8 | Open your phone, get the notes out. |
| 1:38.9 | Because every, I would say two minutes, there is a golden nugget that you're going to have to write down |
| 1:45.6 | and then regurgitate all week until it's embedded into the future of whatever you're |
| 1:51.4 | building your dreams your work even the company you work for it is a glorious hour enjoy Let your eye eyelids. Hi, I'm Holly Tucker and welcome to my podcast Conversations of Inspiration. I founded my first business not a conversations of inspiration. |
| 2:12.5 | I founded my first business, not on the high street, at 28, |
| 2:16.8 | with a newborn strap to my chest. |
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