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Yo Quiero Dinero

Perreo x Power with Rauw Alejandro: Reinvention Is the Strategy

Yo Quiero Dinero

Jannese Torres

Personal Finance, Entrepreneurship, Finances, Generational Wealth, Budgeting, Investing, Financial Literacy, Business, Wealth, Personal Finance For Latinas, Equal Pay, Saving

4.8616 Ratings

🗓️ 5 February 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

Welcome To Perreo x Power, a new series brought to you by Yo Quiero Dinero. In this series, we're analyzing the origins of some of the biggest stars in the Latin Urban/Reggaeton genres and pulling out all the gems that you can apply to your money, business and life! In this debut episode, I'm breaking down a 2020 interview of Rauw Alejandro, Puerto Rican singer, songwriter, and performer known for blending reggaetón with R&B, pop, and electronic sounds. Born Raúl Alejandro Ocasio Ruiz in San Juan, he grew up between Puerto Rico and the mainland U.S., with early exposure to music and a strong foundation in dance, which later became a defining part of his artistry.


He spent years releasing music and refining his craft before breaking through globally, building a reputation for high-level performance, futuristic visuals, and constant reinvention. Rather than chasing trends, Rauw has focused on skill stacking and evolution, allowing him to remain relevant in a fast-moving industry. Find out how a tragic end to his original career goals inspired Rauw to pursue music, and he went from an unknown musician to a Latin Grammy award-winning artist in less than 5 years!


Saturno Playlist: https://youtube.com/playlist?list=OLAK5uy_kIVZbDqHZEqhCdjjEMm-PoYy0l3GpXHto&si=MNm7VFD8ny_DfLn1


Check out the Yo Quiero Dinero Podcast at https://yoquierodineropodcast.com/


Watch the video version of this episode on YouTube.


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Transcript

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0:00.0

Hello, my gente. Welcome back to I Kirokiero Dino. Today, you're in for a treat. Okay. I am doing my first

0:07.6

bonus episode of 2026 and it's a good one. It's a special one because it is actually the launch.

0:14.8

I should say the relaunch of a project that I started in 2023 that I'm super duper excited to share with y'all.

0:22.4

Before I get into what we're going to be talking about in today's episode, let me give

0:26.7

you kind of a backstory of my relationship with reggaeton, because I promise it's relevant.

0:32.8

Okay.

0:33.0

So I am a true and true millennial born in 1985.

0:39.1

And I, being a Puerto Rican background, grew up in a household that was very musical.

0:45.5

Like, you know, I'm talking about salsa playing while we're cleaning the, you know,

0:50.6

Limpian de la Sala on Saturdays.

0:52.7

My parents had a massive, massive CD collection in their house.

0:58.0

They had a surround sound system. There was always music blasting. So I grew up in a very, very

1:04.1

musically inclined household. Now, mind you, neither my parents can sing, even though they try. And neither of them

1:10.7

can play an instrument, even though my try and neither of them can play an instrument even though my dad

1:13.1

swears that he can play the timbales like tito puente but we're not going to talk about that we are

1:18.6

going to talk about is how influential music has been in my own life since I was a kid I've been singing as a

1:24.3

child since I was a child and I know how to play the harp and the violin.

1:28.4

So fun facts. Your girls got multiple talents. Okay. But for me, I've never been as interested in

1:35.5

like playing music or creating music as I am in like consuming music. So I am a avid music consumer,

1:43.6

especially in the Latin genres.

1:45.7

And it's funny because when I was an adolescent, I really wasn't listening to Spanish music.

1:51.0

So for me, growing up, Latin music was like, I, that's the stuff that like lo bea hito listen to, right?

...

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