This week on Bob Bell Shrug, Matt Musgrave, merchandise director, Walmart Incorporating, for all things, performance nutrition, and fat loss.

Do you know what that means? All those big words tied together? That means that my dude Matt Musgrave is in charge of all the supplements that go on to the shelves of Walmart around the world.

Not only that, he's also in charge of all the supplements that get sold at Walmart.com. That is insane.

That's like one of the coolest parts about being at Barbell Shrug is that I get to meet all of the people that are so insanely important in the world of strength conditioning that nobody even knows about.

You don't even know that this guy is down in Bentonville, Arkansas, just front squat in 275 by 5. Listen to Barbell Shrug, try to do the one ton challenge. Do an E-Mom aesthetics, grind it out in his garage, make it things happen.

And do you know how important a job it is to control one of the largest distribution centers for performance nutrition, for supplements, all the pre workouts, all the creatines, all the protein powders that exist in this world, they gotta come through him.

And it's really important to know that the guy that's bringing Barbell Shrug to the shelves of Walmart, front squats, 275 pounds for five reps and I've seen them snatch 100 kilos.

You just need to know this because anytime you walk at a Walmart specifically to go buy Walmart or Barbell Shrug training programs, fat loss, cardio and muscle gain, little thing.

That was me right there, go buy a program San Diego Los Angeles Palm Springs, Orange County and Vegas, that the guy that's making the final decision that's putting his name next to the products he's buying and putting in your hands is a real student of strength.

He listens to Barbell Shrug, he's personally responsible for making sure that you have quality nutrition products in your hands. That's really important because I was so impressed with where Walmart is going, the people that they have in charge of making really important decisions, all of it.

It's super important that the people that are making the decisions for millions and millions of people on a daily basis inside the stores of Walmart are living by the code of strength.

Listen to Barbell Shrug follow our programs and I'm truly grateful to know Matt to have met his family.

He had dinner multiple times, shared barbells, everything that I consider to be important in life.

I hope you enjoyed this episode. I had a blast recording it. We were inside the coolest Walmart you've ever seen in your life.

They have a Walmart clinic there. There's actually personal trainers in there. Walmart's making a massive, massive impact in the health and wellness space.

There is nobody making a bigger impact in the way that millions and millions of people live better, save money, get the best products in their hands, the cheapest price, the Matt Musgrave. Let's get into the show.

Welcome to Barbell Shrug. I'm Andrews Warner. That's Doug Larsen. Coach Travis Mash is in the house and that is the director of merchandising for Walmart Global. All the Walmart you've ever seen in your entire life.

Right. Performance nutrition Matt Musgrave. Welcome to the show man. Thanks man.

By far I've never been so excited to go to Walmart ever in my entire life. We're at the nicest Walmart I've ever walked into. You're here man.

We've been talking about this for eight months and this is the coolest partnership. I can't believe that we're actually making this thing happen.

It was like sharing a barbell. Next thing you know, we're kind of kicking into my ideas around and now we're going to the shelves.

I wanted to give some context into your background but first like you want to explain just for everyone else that's watching like how we got here like what the backstory was with eight months ago.

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