So I mean, do you think you can break 18 million this year?

That's what we're shooting for.

You are listening to conversations with Nathan Latka, where I sit down and interview the top

SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you

want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way

to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all

of these podcast interviews. Check it out right now at getlapka.com.

Hey folks. My guest today is Jory Lever. He is the CIO of the IDF's military police,

which put him on a technology track. Or so he was the CIO. He's now a serial entrepreneur

that built six startups before Coral, which he's building with his three co-founders to be the

go-to service security platform for mid-market companies. He's passionate about decrapping

marketing, which we love. Jorra, are you ready to take us to the top? I am. All right. How does a

CIO in the IDF get excited about fixing marketing? Oh, it's a long story, and we have a little time, but I started the technology

track moved around after leaving the military and ended up in the U.S. for about 20 years.

And one of my tracks that I took was I worked for a marketing company as a technology guy. And then I

looked at the marketing guys and I thought, hey, you know, there's lots of, it's a lot more fun.

So I decided to move into that direction. And that's how I ended up being a CMO after being

CIO and chief security officer and all kinds of different things.

Amazing. Okay. And then when did you leave and start Coro? What year was that?

So we started Coro in 2014.

...