Pepsi: Doing Good Business | Forging the Future | 4

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 7 March 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Pepsi undergoes a massive restructure that leaves the fate of Ed Boyd and the special markets sales team uncertain. Meanwhile, the American Civil Rights Movement picks up steam, resulting in more integrated workplaces but also rising racial tensions that put one leading Pepsi salesman in the firing line.

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Transcript

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0:00.0	Wonder. It's April 1951 in a conference room at Pepsi headquarters in Queens, New York.
0:22.0	Pepsi's 36-year-old special markets Pepsi Headquarters in Queens, New York.
0:22.9	Pepsi's 36-year-old Special Market Sales Manager Ed Boyd takes a seat at a long table.
0:28.5	He's flanked by his entire sales staff of 12.
0:31.7	The men are all anxious. They were ordered to return from their
0:34.5	assignments on the road to attend this meeting and none of them can imagine that
0:38.1	means good news. At the head of the table, the only white man in the room,
0:43.0	Pepsi Vice President Cliff Riddle addresses the group.
0:46.0	Well, gentlemen, thanks for making it here on such short notice of.
0:50.0	First, Ed, I'd like to commend the efforts of your team.
0:53.2	Pepsi remains the preferred COLO among African Americans, and it's no doubt due to the work of everyone in this room.
1:00.1	Ed nods.
1:01.1	Well, thank you, sir.
1:02.6	But as you probably guessed, I haven't summoned you here just to pat you on the back as much as you
1:07.5	deserve it.
1:08.9	We need to talk about some changes that are coming at Pepsi.
1:12.4	The man look at each other.
1:14.0	Ed senses their rising anxiety.
1:16.0	The company is undergoing a major reorganization.
1:19.0	Instead of one central headquarters here in Queens,
1:22.0	we'll be branching out to regional offices.
1:24.2	We believe that this decentralization will be the next step towards success for Pepsi, and we
	...

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