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This is Masters in Business with Barry Rittholz on Bloomberg Radio.

This week on the podcast, I have a special guest.

His name is Pedro Erp and he is the Chief Marketing Officer at Beverage Giant,

ABN Bev. You know all of their products from Budweiser to Stalada.

They're just giant, they do billions and billions of dollars in sales.

And Pedro has this just fascinating career and resume.

He has run their venture capital group.

He was director of disruptive growth that was actually his title.

Now he runs all of the advertisement and marketing for just an immense consumer product group.

...