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For more insights that matter, visit EY.com slash Beyond the Numbers.

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This is Masters in Business with Barry Rittoltz on Bloomberg Radio.

This week on the podcast, I have an extra special guest.

You might know him by the name of One Bite with Davey Pageviews.

Perhaps you know him by the nickname Davey Day Trader Global.

His name is Dave Portnoy and he is the founder of Barstool Sports.

And he has created a fascinating franchise on the internet, on social media, and videos

that began essentially as a fanzine covering sports in Boston and helping people with their bedding lines.

And he has blown up into a full pop cultural phenomena.

What's really intriguing to me is what he has built as an entrepreneur.

He recognized the power of original content.

...