PDS 4.18 How Kylie Jenner, Jeffree Star, & Social Media Are Changing The Makeup Industry…

The Philip DeFranco Show

philip defranco

News

4.7 • 1.1K Ratings

🗓️ 18 April 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Support this content w/ a Paid subscription @ http://DeFrancoElite.com Watch Yesterday's PDS: https://youtu.be/pN2DzQvoq9A Watch The Previous Morning Deep Dive: https://youtu.be/Y_8QBE3q5Wc ———————————— Watch ALL the Morning Shows: https://www.youtube.com/playlist?list=PLHcsGizlfLMVTPwyQHClD_b9L5DQmLQSE ———————————— Follow Me On ———————————— TWITTER: http://Twitter.com/PhillyD FACEBOOK: http://on.fb.me/mqpRW7 INSTAGRAM: https://instagram.com/phillydefranco/ ———————————— Sources/Important Links: ———————————— https://influry.com/resources/blog/how-is-influencer-marketing-disrupting-beauty-industry/ https://www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#7e75a58b3681 https://later.com/blog/instagram-influencer-vacations/ https://www.teenvogue.com/story/makeup-artist-tips https://www.beautyschoolsdirectory.com/ https://www.referralcandy.com/blog/beauty-influencer-collaboration-examples/ https://www.cnbc.com/2018/09/21/sephora-ulta-makeup-cosmetics-beauty.html https://www.statista.com/statistics/243742/revenue-of-the-cosmetic-industry-in-the-us/ https://www.bloomberg.com/news/articles/2018-12-10/glossier-hits-100-million-in-sales-and-takes-aim-at-big-beauty https://upfluence.com/influencer-marketing/25-beauty-instagram-micro-influencers-to-follow-in-2019 https://chicstudiosmakeup.com/a-chic-life/why-social-media-is-important-for-makeup-artists/ https://chicstudiosmakeup.com/a-chic-life/building-online-presence-as-makeup-artist/ https://www.success.com/how-michelle-phan-built-a-500-million-beauty-empire/ ———————————— Wanna send us stuff? ATTN: Philip DeFranco - Rogue Rocket 4804 Laurel Canyon Blvd. Box - 760 Valley Village, CA 91607 ———————————— Wanna listen on the go? -ITUNES: http://PDSPodcast.com -SOUNDCLOUD: https://soundcloud.com/thephilipdefrancoshow ________________________ Edited by: Aaron Pepper Produced by: Amanda Morones, Dani Rosenberg Art Director: Brian Borst Writing/Research: Philip DeFranco, Dani Rosenberg. Brian Espinoza ———————————— #DeFranco #KylieJenner #JeffreeStar ———————————— Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Sup you beautiful bastards. Hope you have it a fantastic Thursday.
0:02.9	Welcome back to the not technically a Philip DeFranco show.
0:05.8	As mentioned in the last two videos this week, the PDS is on hiatus.
0:08.8	But I didn't want to leave you completely empty-handed,
0:10.8	so this is the second of the two solo focus stories I posted this week
0:13.9	and today we're gonna be talking about an industry that has gone through a massive
0:16.7	shift over the past 10 years and that industry is makeup now before my
0:20.1	majority male audience closes this tab this is not a story about my favorite lipstick pallets.
0:24.5	No, it is about money, influence in just how much social media has evolved and changed how we
0:28.5	interact in the professional world.
0:29.9	The introduction of social media created a brand new avenue to build careers online.
0:33.3	And when you look to this specific industry, aside from traditional makeup artist,
0:36.4	content creators are carving out their own branch as beauty influencers.
0:39.5	And as someone who has built his career online, it's exciting to just see how much the digital space
0:43.3	can expand markets, how it can create new opportunities
0:45.5	across so many different fields.
0:46.9	And so with all that said, to take a kind of deeper look
0:49.2	into it, we had Danny Rosenberg from the Rogue Rocket
0:51.0	team, just jump into it.
0:52.4	In order to understand just how much of an impact social Rosenberg from the Rogue Rocket team just jump into it.
0:52.5	In order to understand just how much of an impact social media has had,
0:55.9	we have to look at how things operated before.
	...

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