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Success Story with Scott D. Clary

Paul Shapiro, CEO and Co-Founder Of The Better Meat Co. | Growing Business In The Meat-Alternatives Industry

Success Story with Scott D. Clary

Success Story Media

Business, How To, Careers, Self-improvement, Education, Entrepreneurship

4.61.9K Ratings

🗓️ 14 February 2022

⏱️ 56 minutes

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, and the host of the Business for Good Podcast. The company Paul co-founded and runs, The Better Meat Co., uses fermentation to turn microbes into meat within hours, creating a far more sustainable and humane method of satisfying our “meat tooth” than raising and slaughtering animals for food. He's been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food and agriculture sustainability. He’s also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to pop-sci publications like Scientific American to magazines like FORTUNE to academic journals. ➡️ Talking Points⁣ 00:00 - Intro 03:10 - Paul Shapiro’s Origin Story. 07:13 - How Did Paul Start His Own Socially Responsible Business? 14:36 - What Was The Thinking Process Behind The Creation Of Paul’s Business? 17:17 - Did Paul Look For Money Or Customers First? 19:02 - The Evolution Of The Meat-Alternatives Industry. 26:54 - Which One Is The Healthiest, Analogue Or Natural Meat? 30:26 - Startup Issues Initially Faced By Paul’s Company. 32:32 - Paul’s Vision For Analogue Meat. 35:52 - Can Analogue Meat Replace Natural Meat? 38:02 - What Does Paul Address In His Podcast? 41:01 - Finding Good Help & Advisory. 42:18 - Paul’s Advice For Emerging Entrepreneurs. 45:03 - Where Can People Connect With Paul? 45:36 - What Was The Biggest Challenge Of Paul Shapiro's Career And How Did He Overcome It? 46:11 - Paul Shapiro’s Mentor. 47:10 - A Book Or A Podcast Recommended By Paul Shapiro. 48:55 - What Is The One Thing Paul Shapiro Would Tell His 20-Year-Old Self? 50:00 - What Does Success Mean To Paul Shapiro? ➡️ Show Links https://www.linkedin.com/in/paul-shapiro-6a9aa282/ https://twitter.com/PaulHShapiro https://www.bettermeat.co https://cleanmeat.com ➡️ Podcast Sponsors 1. FEEDBACK LOOP - https://go.feedbackloop.com/success 2. GRIN - https://grin.co 3. EXPRESS VPN - https://www.expressvpn.com/successstory 4. PELETON - https://onepeleton.com 5. HUBSPOT - https://hubspot.com Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0

So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy

0:05.1

that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether

0:09.1

or not you're buying wine for yourself or you're looking for corporate gifting or gifts for

0:13.1

friends and family, they got you covered. They recently sent me some of their wines, including

0:16.9

the cabs of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait

0:22.3

to share these with friends and family and also drink some myself. Justin Wines has been crafting

0:27.3

exceptional wines since 1981, with world-class Bordeaux style wines, Justin basically put

0:33.6

Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine

0:39.6

making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.

0:44.9

You pick your wine, you select the box, you add a personal message and you leave the rest to

0:50.2

them. You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their

0:55.1

exceptional wines at JustinWine.com and be sure to use promo code success to receive 15% off

1:02.1

your order today. Welcome to success story, the most useful podcast in the world. I'm your host

1:08.7

Scott DeClery. The success story podcast is part of the HubSpot podcast network. The HubSpot

1:14.3

podcast network has incredible podcasts like the salesman podcast hosted by Will Barrett.

1:20.6

Now if you work in sales, you want to learn how to sell or you want to peak at some of the

1:25.2

latest sales news and insights, you need to listen to the salesman podcast. The host Will Barrett

1:32.8

helps sales professionals learn how to find buyers and win big business in effective and ethical

1:39.3

ways. If you think any of the following topics resonate with you, you're going to love the show.

1:44.4

How to find and close your dream job in sales, 12 essential principles of selling,

1:49.2

digital body language, how to have better zoom sales meetings or how to tell a remarkable

1:54.6

sales story. If these are topics that would interest you, go check out the salesman podcast wherever

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