Paul Marek - Founder & CEO at Midata.io - Personal Date Ownership Program

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 3 August 2018

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

The MiDATA Personal Data Ownership Platform is a new "C2B" (Consumer to Business) tool that creates a MASSIVE WIN for both Consumers and Advertisers. Their customers are both B2C and B2B, but our platform is designed to bring them together to create a new model of "C2B" - Consumer to Business - by using blockchain to allow Consumers to own, control and get paid for the value that arises from their aggregate personal data.

As an IBM Innovation Partner, their model is not to "sell" the Consumer's data for them, in fact, no one ever sees (the owner's) data - selling it is counterproductive to data privacy - instead, they use AI to create predictive purchasing models based on aggregate Consumer data, as a better way to match Advertisers with Consumers who are ready to buy their offerings.

Transcript

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0:00.0	Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs.
0:07.0	Future Technologies is to transform our lives for better or worse or the focus of this podcast.
0:13.0	Almost here means these technologies are now here and starting to be used.
0:17.0	Or just around the corner, for Bitcoin to artificial intelligence,
0:21.0	3D printing, blockchain, virtual reality, and more.
0:25.0	Hello everyone and welcome to Future Tech Podcast. I'm your host Julia Lamar and
0:32.3	joining us today is Paul Merrick. He is the CEO and
0:36.7	founder at medata. I owe. Welcome Paul. Thank you for having me.
0:42.4	Absolutely such an exciting product that you have. Welcome, Paul. Well, thank you for having me. Absolutely.
0:43.0	Such an exciting product that you have here.
0:45.0	Why don't you give our listeners a little insight into what it is and how it all works?
0:50.0	Okay, so my Data.io is essentially what we call a personal data ownership platform.
0:56.4	And that allows people to take ownership of their
1:05.0	ability to put privacy control data,
1:08.0	privacy control your data,
1:10.0	and then the other aspect is the ability to earn the value or extract the value out of your data.
1:18.0	Earn money on your data.
1:19.0	That sounds good to me because there's so many companies out there that are using our data and yes we've
1:24.3	opted in but it'd be nice if we got paid for for what essentially is generating income
1:29.7	for them.
1:30.7	Exactly.
1:31.7	Essentially what these companies are using our data for is to advertise to us and so they are being paid for our time and attention to look at ads on their platform that our data points us to or points to the ads that we should see.
	...

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