Neil Sweeney, CEO and Founder at Freckle Iot - Proving That Your Advertising Works
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 3 August 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
Freckle is a mobile first-party data company that helps brands, publisher's and intelligence firms solve business problems through deterministically validated customer data. Freckle IoT is the global leader in multi-touch, offline attribution. Our proprietary cross-device solution supports all advertising mediums including mobile, desktop, social, radio, search, TV and out of the home. Using opted-in, first-party data, Freckle IoT helps brands measure the effectiveness of their advertising by independently matching media spend to in-store visits while remaining media agnostic.
Killi is the first consumer application built on top of the blockchain that allows consumers to take back control of their identity from those who have been using it without their consent. A by-product of this control allows consumers to enter into direct financial contracts with brands and agencies redistributing wealth back to the rightful owner - the consumer.
Download now in iOS and/or Android and follow @Killi_io
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.0 | Future Technologies is to transform our lives for better or worse or the focus of this podcast. |
| 0:13.0 | Almost here means these technologies are now here and starting to be used. |
| 0:17.0 | Or just around the corner, for Bitcoin to artificial intelligence, |
| 0:21.0 | 3D printing, blockchain, virtual reality, and more. |
| 0:27.0 | Hello everyone and welcome to Future Tech Podcast and your host Julia Lamar and joining us today is Neil Weaney he is the |
| 0:35.7 | founder and CEO at trickle IOT and we got a lot to talk about here so welcome to |
| 0:41.6 | the program Neil. Thanks so much for having me. |
| 0:43.6 | Absolutely we're very interested in in Frickle and all the things you've been up to so |
| 0:47.8 | want to give our audience a little snapshot about what Frickle is and what you've been doing. |
| 0:52.4 | Sure so Frickle is a off-line. about what you've been doing. |
| 0:52.5 | Sure, so Freckle is a offline attribution solution or as a company that we founded about three |
| 0:58.9 | years that specializes in offline attribution and what that means is that it measures all various different |
| 1:04.7 | advertising channels, whether that be desktop and mobile advertising or social |
| 1:09.2 | advertise, search advertising, really with this understanding of trying to how effective it's been and driving |
| 1:14.0 | people into a location. |
| 1:15.8 | We do that around the world so we support the United States, Latin America, as well as Canada. |
| 1:21.5 | And as I mentioned is that we do it for all channels and we're a pure measurement |
| 1:25.2 | solution. |
| 1:26.2 | So about a year ago we started working on a new product which was a product called K-I-L-I and really with the understanding that the world was increasingly moving |
| 1:36.4 | towards privacy and compliance and we just didn't feel that in the world of data that there was really any tools in place for consumers. |
| 1:46.0 | And so we built Killy, we launched it about a month ago, and it's a consumer facing application. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Richard Jacobs, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Richard Jacobs and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.