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Business Wars Daily

Pasture-Raised Egg Producer Vital Farms To Take a Crack at Wall Street

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 16 July 2020

⏱️ 6 minutes

🧾️ Download transcript

Summary

Today is Thursday, July 16, and we’re looking at Vital Farms vs. Cal-Maine Foods.

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Transcript

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0:00.0

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0:49.3

One, three. Wondry.

1:08.5

I'm David Brown, and this is Business Wars Daily on this Thursday, July 16th.

1:13.2

Now, here's a question I bet you've never thought about. Are happy chickens wealthier than unhappy ones? Or, to put it another way, are hens with freedom to roam likely to

1:18.8

produce greater profits than chickens stuck in cages? One company says yes, Vital Farms, one of the

1:25.6

country's largest producers of pasture-raised eggs, has filed

1:29.5

plans to go public. The stock market is hardly bubbling over with egg producers, which is one reason

1:35.2

why Vital Farms pending IPO stands out. Also curious is what the IPO says about consumers' growing

1:41.4

interest in purchasing products, especially food, from

1:44.4

environmentally and socially responsible businesses. Vital Farms is a certified B-Corp. That means

1:51.2

its past rigorous tests of its social, environmental, and human rights practices. According to

1:57.0

B-Labs, the nonprofit that awards B- Corp certification, only about 2,500 companies

...

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