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Marketing School - Digital Marketing and Online Marketing Tips

Partnership Strategies for Agency Growth

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 8 October 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

In episode #2836, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:56) Partnership Strategies for Agency Growth (06:13) Ensuring Quality in White Label Services (08:58) Optimizing Standard Operating Procedures (SOPs) (11:56) Navigating the AI Landscape in Agencies Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners

0:08.8

to help you grow faster.

0:10.1

So if you're an agency space, you a services business this is applicable to you.

0:14.0

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

0:19.6

If you want to learn more about the group you can go to marketing school.

0:22.0

I.O. slash agency again it's

0:23.9

marketing school that I. Oh, I hope you enjoy the episode. Anybody here feel

0:28.3

free to raise your hand or just you know type in the chat whatever question you have and

0:32.0

we got like 45 minutes or so I think so

0:36.2

Scott

0:38.2

Okay so I'll go first just a follow up to what new was talking about so obviously obviously when you're partner up, let's say in this

0:44.8

setting you have agencies that doing various different services and so when you're partner up or you introduce

0:50.2

each other to clients, there's no overlap in services.

0:53.7

So that's great for acquisition and kind of growing, you know, your revenue, top line and

0:58.2

whatnot.

0:59.2

But when it comes to, the other points that you brought up is that offering three, four, five services.

1:06.0

Now when you bring in another agency and you set it up as a partnership, are you saying

1:12.1

that you should white label it or you should introduce

1:15.0

an agency as a standalone agency, but then that would not really contribute to the

1:19.2

deal?

...

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