SEO Challenges for SMBs and Content Strategy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 October 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2837, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:29) SEO Challenges for SMBs and Content Strategy (03:40) The Importance of Inbound Signals and Brand Queries (05:11) Leveraging LinkedIn for Lead Generation (07:42) Specialization vs. Diversification in Agency Services (12:01) Focus on Mastery: Insights from Seth Godin Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners
0:08.8	to help you grow faster.
0:10.1	So if you're an agency space, you a services business this is applicable to you.
0:14.0	It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
0:19.6	If you want to learn more about the group you can go to marketing school.
0:22.0	I.O. slash agency can go to marketing school that I. Oh
0:25.2	I. Hope you enjoy the episode. Rebecca I see your hand is raised. Yep I
0:29.7	have to like easy questions that maybe maybe the team has asked you guys before but I'm
0:35.1	new here I've only been part of the group for a few weeks so here's so HubSpot
0:41.2	Agency SMB primarily focused on startups and VC-backed startups had a really rough year because of that.
0:50.7	So we're a little bit in a bit of a pivot, but it's all good man.
0:54.8	So from an SEO perspective, so we're in the SMB, right?
0:58.4	So smaller groups or, you know, up to 50 million.
1:02.3	We, you know, we saw the big hit and so everybody's looking at how they can
1:06.2	get their SEO back. So we had, I told someone I would ask these questions of you.
1:10.3	There's a rumor that too much content being posted beyond the industry
1:15.8	standard in your area could get you deranked. For example, we have an
1:20.1	Atlassian reseller who does a ton of blog posting and they cannot get their
1:24.7	SEO back. Have you ever heard of Google being that smart? So there's not
1:30.3	necessarily an industry standard on how much content you can or can't have.
	...

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