You got your phone. What's on it?

I wanted to talk about wholesale.

I didn't want to.

It is a hot topic.

Oh, you don't want to?

I mean, you don't have to be here.

That's fine.

We've got Mark here because you are, aside from being the director of coffee.

Yeah, you oversee the partner program as well.

Yeah.

So we had a guest right in asking about what we do to kind of maintain our wholesale

program, what we do to maintain our relationships with our partners, what have been

some positives and negatives challenges. So I thought it would be fun to get you on to talk about those things,

since you are in charge of it. Yeah, totally. Wow. Broad, broad cue card. We have broad start.

No, I like it, though. It's good. I think it touches on kind of the core of what makes the way we run,

like we call it first off, we call our wholesale program, the partner program, because we view the businesses that we work with as our partners.

You know, we're in it with them. We want to do everything that we can to support them and not just be their coffee roasting partner.

You know, it's really, it would be easy just to be the transactional, like, hey, here's your coffee,

thanks so much, and go from there.

But at the core of our program is sharing.

Like, we really want to be able to, like, share information and knowledge that we've learned

through our journey of, you know, going from one cafe with a roaster in a garage carport to,

...