an aligned show that's smaller can be way more valuable than a huge show that is not reaching

like a specific audience, right? Because I always, I think of podcasts as the big Ben diagram.

So you could have shows that cover multiple different topics, right, within one show.

But if the audience that you're really trying to reach and that you know you can move

the needle with is like this tiny little piece of the pie, even if they're reaching 100,000

people an episode or whatever it may be, like you're getting a percentage. Review of a show

that's 10% that size, but it is all your audience. There's, to me, it's just more efficient.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onika Jackson, and I'm on a mission

to uncover the stories, strategies, and secrets that have

propelled entrepreneurs and business leaders to success.

So let's talk a little bit about, we've talked about traditional PR a little bit and

podcasting. What is it that excites you about the podcast opportunity and what makes you think

it's different and it is the opportunity people should lean into. Yeah. And so when I started doing

PR for Emma, you know, she had a podcast, which is really successful. And I love working with clients

that have their own podcast because I think that we can talk about that too. I think it creates

so much opportunity. I mean, I've seen some really cool things happen just from them having the ability

to connect with people via like their guest format and what that can lead to. But podcasts to me were

so transformational during that time. And it's not like they were super new, but they're not,

I feel like the election really kind of shot the independent

media really into the forefront. So it was still like, it was a platform that people were using,

but I don't think PR people were thinking about it quite as much would be. I mean, I can't say that

...