10 years and 10 minutes. The best thing a human can do is help another human being know more.

Charlie Munger. Where money model fits in the grand scheme of things.

My first book, $100 million offers, answered the question, what should I sell?

Answer. An offer so good, people feel stupid saying no. My second book, $100 million leads,

answered the next natural question. How do I find these people? Answer, you advertise. This book, $100 million leads, answered the next natural question. How do I find these people?

Answer, you advertise.

This book, $100 million money models, answers the next natural question,

how do we get them to buy it?

Answer, a money model.

What we covered.

We covered a lot, and I think organizing what we learned into one place helps it sink in.

So I make this the back of napkin list

of what we covered and why. Number one, a money bottle is a series of offers designed to increase

how many customers you get, how much they pay, and how fast they pay it. Two, a good money model

makes more profit from a customer than it costs to get and service them in the first 30 days. That's the

bare minimum. Three, a $100 million money model makes more profit from one customer than it costs to get and service them in the first 30 days. That's the bare minimum. Three, a $100 million money model makes more profit from one customer than it costs to get

and service many customers in the first 30 days, which removes cash as a limiter to scaling your

business. Four, money models have four types of offers, attraction offers, upsell offers, downsell

offers, and continuity offers. Five, attraction offers get customers by offering

something free or at a discount. Often, they also make money by offering a better deal at a higher price.

We covered five. A, when your money back, you set a goal for the customer and tell them how to reach it.

If they reach it, then they qualify to get their money back or get it back to store credit.

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