Section 6. Make your money model. How to take over your entire market.

Looking back at the evolution of gym launch is $100 million money model today.

I accidentally discovered the gym launch licensing money model. I went from flying around and filling gyms to licensing the stuff I used when I did it.

This way, gym owners could do it themselves.

Looking back, it all started with a decoy offer. I attracted new customers with lots of free books, courses, video training, live training, and so on. All the stuff on growing a gym. Each product came with its own free call to help gym owners use it. On the call, I'd offer a decoy offer. Now that you've got the plan you could do do it on your own for free, or the premium offer. We can help you implement all this stuff for $16,000 over 16 weeks. If they took the premium offer, they'd get a treasure trove of money-making tactics, tactics that took me years to figure out. People bought left and right, and whoosh, my decoy offer took me to $476,000 per month and three months. Not a typo.

But I had a problem. Since I only had one thing to sell, I knew my revenue would plateau fast.

I needed an upsell to raise profits or gym launch would stagnate. So I crafted an upsell offer

for the more advanced gym owners. I called it Jimords and priced it at $42,000 per year.

I used the classic upsell to offer advanced playbooks and services and a community to share

best practices as a continuity bonus. I started by offering a hefty $6,000 discount for anyone who

prepaid. Many gym owners paid up front with the money that I had just made them. For the ones who didn't,

I offered a payment plan downsell. If they said no, I went with $10,000 down and spread the rest over time. If they said no again, I'd go for $800 a week spread over 52 weeks. If they said no again, I said they could start for free. I'd use a continuity discount to front load the free time for as long as it took them to finish off the first offer.

Then they'd roll right into my continuity for the upsell. This way, their payments stayed continuous.

And Zoom. The classic upsell plus continuity bonus, plus payment plan downsell, plus continuity discount took me to $1.5 million a month. I had another thing to sell. Woo! And it exploded Jim Launch's money

model to the next level. But I still had work to do.

Even though the ups and downsell process worked well, some gym owners kept saying no. So I went back

to the drawing board. I came up with a more personalized menu upsell with different levels of service.

Offered done for you advertising, done for you sales training, offered turnkey campaigns that made

quick cash. And finally, I offered turnkey campaigns that made quick cash,

and finally, I offered a minimum package, continuous access to the original gym lunch materials

with tech support for a discounted monthly rate. If they didn't want the whole package,

I used featured downsells to find the best option for them. Almost everyone stayed for something.

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