Part 8: Customer Referrals | $100M Leads Book
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.4K Ratings
🗓️ 19 August 2023
⏱️ 36 minutes
🧾️ Download transcript
Summary
“You’re only limited by your creativity.” In this episode, Alex (@AlexHormozi) discusses the importance of customer referrals and how to leverage them to grow your business. He breaks down the different types of lead-getters and explains how to build a referral-based lead-generation machine.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:57) - Get Lead Getters
(5:42) - Customer Referrals
(18:33) - Get More People Better Results
(24:58) - Asking For More Referrals
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Today I've got a special episode for you guys on our $100 million leads podcast |
| 0:05.1 | collab between myself and myself. This is the high leverage portion of the book. The first |
| 0:10.0 | four of the core four of the book are about how one person can advertise to let |
| 0:13.6 | other people know about their stuff. Today is how we get other people to |
| 0:16.0 | advertise on our behalf. Many of you heard about the book from someone else. |
| 0:19.6 | And this is going to be key because |
| 0:21.0 | today we're talking about referrals. All right. And so the only way that other people find out |
| 0:25.7 | about stuff and a way that is viral is other people like letting them know about it for you. |
| 0:29.6 | And so if this stuff has proven valuable for you and you've already gone through two, three, |
| 0:33.9 | four, five episodes of this and you've not chosen to share it. Shame on you. |
| 0:40.1 | All right, because if you've gotten this far, it means you've gotten some value from this, |
| 0:43.8 | which means that someone else would get value too. All right, so at the very least, if you can leave a review so that someone else can see it because if you have no friends who are entrepreneurs, |
| 0:46.9 | then leave a review for someone you don't know. And if you do know someone, send it to them. And if you're awesome, do you both. Enjoy the rest of the content. |
| 1:03.5 | Section 4. Get lead geters. Get people who get you more leads. Give me a lever long enough and a fulcrum on which to place it and I shall move the world. Archimedes. Building a $100 |
| 1:09.7 | million lead machine is all about leverage. An old lady can lift a |
| 1:13.7 | semi-truck with a long enough lever. The strongest man in the world without one can't. The length |
| 1:18.4 | of the lever determines how much someone can lift. This is leverage. We can use the principle |
| 1:23.3 | of leverage in advertising. Let me explain. Someone with internet can send a message to millions |
| 1:28.8 | of people at once. Someone writing postcards by hand can't. The internet allows us to reach |
| 1:33.9 | more people for the same time spent. So it's higher leverage. That means leverage boils down to how |
| 1:39.3 | much we get for the time we spend getting it. So we want to use higher leverage activities to get |
| 1:43.3 | what we want. More stuff we want, less time getting it, good. So we want to use higher leverage activities to get what we want. More |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.