Part 7: Core Four on Steroids | $100M Leads Book

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:00) - Introduction

(2:15) - Doing More

(5:08) - Getting Better

(9:15) - New Places In New Ways

(13:10) - Conclusion

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Mentioned in this episode:

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Transcript

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0:00.0	So we're going to get wild today on this special edition, $100 million leads,
0:04.5	audiobook, podcast, collaboration, faux free.
0:07.7	We're talking about Core 4 on steroids.
0:10.0	We concluded the Core 4, which is the only four ways that any one person can let another
0:13.7	person know about their stuff.
0:15.5	Today we talk about more better new, which is the three ways that you can do it and do more
0:19.4	of it in a way to make more monies.
0:21.8	All right. So I hope you enjoy this one. It's going to be a heater and packed.
0:27.5	Poor 4 on steroids. More better new. If at first you don't succeed, use force.
0:33.7	I surveyed the 50 or so faces of the group, all entrepreneurs looking to scale their businesses,
0:38.0	each hungry for the missing link that would flood them with engaged leads.
0:40.9	After finishing a presentation on lead generation, I opened up the floor for Q&A.
0:45.2	The first business owner chimed in.
0:46.5	I feel like I've saturated the market.
0:48.2	I don't think we can get any bigger in the chiropractor niche than we already are.
0:51.5	What's your revenue?
0:52.5	I asked.
0:53.5	Two million a year. And how much do you spend in
0:55.2	advertising? About 30 grand a month on Facebook. What's your conversion rate from click to close? I don't know.
1:01.3	So you don't track overall throughput? I guess not. Okay. What other platforms do you advertise on? None.
1:08.7	How much content do you make for chiropractors? None. How much
1:11.7	cold outreach do you do? None. And the 30K you spend on one platform for a $2 million
	...

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