Part 6: Run Paid Ads | $100M Leads Book

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:58) - Run Paid Ads I: Making Ads

(11:32) - Elements Of Making an Ad

(34:19) - Run Paid Ads II: Monetizing Ads Efficiently

(45:47) - Personal Lessons from Paid Ads

Follow Alex Hormozi’s Socials:

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the game podcast. This is a special edition, $100 million leads audiobook version.
0:06.3	The chapter Run Paid Ads Part 1 and Run Paid Ads Part 2. This is about making ads, which is part
0:11.0	one and monetizing ads efficiently, which is part 2. I've run a lot of ads in my day. I would
0:18.5	say it's the primary channel that I've made the most money from in my life. It's what I feel is I'm most native to despite the fact that
0:24.8	most of my personal branding reputation has come from organic content. This is the thing
0:28.2	that's made me the most money. And to this day is probably the thing that makes
0:31.1	most of my portfolio companies money. And so I outline the breakdown of how to
0:36.2	structure ads, how I write copy, how I do callouts, how I get attention, how I contrast the message with the background of the ads, all the little nuances that it just takes hundreds, hundreds of dollars, hundreds of thousands of dollars, millions of dollars of mistakes to learn.
0:52.7	And this way you can get the lesson without the scar.
0:55.0	I hope you enjoy.
0:58.1	Run paid ads part one, making an ad.
1:00.8	How to publicly advertise to strangers.
1:03.1	Advertising is the only casino wear with enough skill,
1:05.6	you become in the house.
1:07.7	July 2013.
1:09.2	Let's try some Facebook ads for the gym, I spouted.
1:11.6	Sam's eyebrow went up.
1:12.6	They don't work.
1:13.6	I already tried.
1:14.6	Now this was the brief time between quitting my quote real job and starting my first gym.
1:18.6	I wanted some experience, so I cold emailed more than 40 gym owners for a chance to shadow them.
1:22.6	Sam was the only one who responded to my pleas for mentorship.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.