Part 5: Cold Outreach | $100M Leads Book
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.4K Ratings
🗓️ 19 August 2023
⏱️ 36 minutes
🧾️ Download transcript
Summary
“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:40) - Cold Outreach
(8:13) - Building a List
(11:18) - Personalize
(16:43) - Volume
(29:31) - Benefits Of Using Cold Outreach
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to episode five podcast edition of $100 million leads. |
| 0:05.0 | This is a one single Kahuna chapter cold outreach. |
| 0:09.0 | This is everything that I learned step by step on how to create a cold outreach system that ended up creating |
| 0:14.0 | literally tens of millions of dollars from me personally because it is what created or transformed Jim Launch into a sellable asset. So we went from just being able to run ads to having a cold outbound team that generated over half of our sales. |
| 0:25.4 | And we had to learn it from absolute scratch. |
| 0:27.4 | And so rather than you learning from scratch, let me just give you all the lessons so you can have a big head start. |
| 0:32.1 | That's what this chapter is about. I hope you enjoy. |
| 0:34.3 | And if you really love it, leave a review. It would mean the world. |
| 0:41.6 | Cold Outreach. How to reach out to strangers to get engaged leads. Quantity has a quality |
| 0:46.0 | all of its own. Napoleon Bonaparte. July 2020. COVID-19 raged. In a matter of months, |
| 0:53.0 | 30% of my customers went out of business. Protesters |
| 0:55.7 | filled every platform with hate and anger. Small businesses suffered in silence. Unemployment |
| 0:59.9 | skyrocketed. The most tumultuous election ever was upon us. And here we were trying to generate |
| 1:05.1 | leads to pay our bills. Employees everywhere and their families depended on it. All three of my |
| 1:09.6 | companies at the time, Jim launched, |
| 1:11.1 | Prestige Labs, and Allen relied on brick and mortar businesses staying open, and they were closed. |
| 1:15.7 | Brilliant strategy, Alex. To make matters worse, Apple did a software update that crippled our ads. |
| 1:20.7 | The market was crap, our paid ads were crap, and I carried the bucket. I ran through worst |
| 1:24.9 | case scenarios. How much cash would it take to keep us afloat? How long |
| 1:28.2 | do I keep paying people when there's no end in sight? Should I dip into my personal accounts? |
| 1:31.9 | Give up a third of my life savings, half, all of it? What does that say about me? I had no |
| 1:36.0 | idea what to do. Early that Saturday morning. I tried to sleep long enough for my alarm to wake me, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.