Part 4: Post Free Content | $100M Leads Book

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:38) - Post Free Content I

(7:14) - Post Free Content II

(23:57) - Free Goodwill

(36:18) - 7 Lessons From Making Content

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Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

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0:00.0	On today's 100 million our leads collab podcast, I've got post-free content, the cornerstone of how we built all of the free personal branding stuff that we do across LinkedIn, Twitter, TikTok, Instagram, this podcast itself, YouTube, and my email list. All of those come from the core concepts that I explain in the
0:21.3	next 47 minutes. This one is a heater. This is how we built a 5 million person audience in 24
0:25.6	months on a budget only working or only recording two days per month and doing our real job
0:31.2	acquisition.com in the meantime. You're not going to want to miss this one. So enjoy this.
0:38.0	Post Free Content Part 1.
0:40.4	How to Build an Audience to Get Engaged Leads.
0:43.3	No one's ever complained about getting too much value.
0:46.6	January 2020.
0:48.2	Did you ever hear about Kylie Jenner?
0:50.1	Lay last?
0:50.8	No, why?
0:52.0	I replied.
0:53.3	She's now the youngest female self-made billionaire.
0:55.7	Wait, what? Yeah, she's 20. Forbes just put her on the cover. I was 10 years older than her and
1:00.9	not a billionaire. Why do I suck so much? How could she make so much more than me? I thought I was
1:05.7	pretty good at business. We took home 13 million in personal income the year before, but I was clearly
1:09.9	missing something.
1:12.7	And I felt horrible about it.
1:14.3	My ego protected me.
1:17.0	Well, Chris Jenner was her mother, and she must have organized all this.
1:19.0	I wrote it off as rich parents and moved on.
1:23.3	A few months later, Layla looked up from her computer.
	...

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