I'm super excited about the episode today.

This is a special edition 100 million dollar leads.

Audio book podcast collab between myself and myself.

I'm gonna be covering getting leads in general and warm outreach.

This is how you get your first five customers.

This is how I got my first five customers.

If you want to start a business, you have a business, and you're doing less than 500,000 a year,

like this chapter I wrote for you.

Section 3, get leads.

The core for advertising methods.

We get engaged leads by letting know about our stuff.

And there are two types of people we let know, people who know us and people who don stuff. And there are two types of people we let know.

People who know us and people who don't.

And there are two paths of letting them know about it.

One to one and one to many.

Those combine into the four basic ways one person can let another person know about anything.

Let's break down how we can use those four ways to get us leads.

Two types of audiences, warm and cold. Warm

audiences are people who gave you permission to contact them. Think people who know you,

aka friends, family, followers, current customers, previous customers, contacts, etc. Cold

audiences are people who have not given you permission to contact them. Think strangers,

aka other people's audiences. Find contact lists, making contact lists, paying platform for access, etc.

...