Welcome back to episode three of $100 million offers the audio edition and collab with the game podcast.

Today's episode is the most famous chapter that I wrote in the book, The Value Equation.

It's probably the most retweeted, the most shared, the most posted concept.

This concept changed my life and changed my businesses, and I hope it does the same

for you. And at the very end, I have a special call to action that would mean the world to me

if you got value from this free content. It takes a second, and again, it would mean the world.

Section 3, value, create your offer. How to make offers so good, people feel stupid saying no.

Chapter 6. Value offer. The value equation. We question all of our beliefs, except for the ones we really

believe in, and those we never think to question. Orson Scott Card. I want to be abundantly clear. The goal should be to

charge as much money for your products or services as humanly possible. I'm talking heinous amounts of

money. That being said, anyone can raise their prices, but only a select few can charge these rates

and get people to say yes. From this point forward, you must abandon any notion you

have about what's fair. Every enormous company in the world charges you money for things that

cost them nothing. It costs pennies for the phone company to add an additional user, except they

don't mind charging you hundreds of dollars per month for access. It costs pennies to manufacture

pharmaceutical drugs, but they don't mind charging hundreds

of dollars for month for it. Media companies charge advertisers a king's ransom for your eyeballs,

and it costs them next to nothing to get you to like kitten photos on social media. You need

to have a big discrepancy between what something costs you and what you charge for it. It is the

only way to become unreasonably wealthy.

Many entrepreneurs believe that charging too much is bad. The reality is yes, you should never charge more than your product is worth, but you should charge far more for your product and services

than it cost to fulfill. Think up to a hundred times more, not just two or three times more.

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