Hey guys, this is another special edition collaboration between the game podcast and $100 million offers.

Today we're going to break down the pricing and commodity problem.

This is the number one issue that most businesses have and why they can't make enough profit.

The starving crowd problem, which is that they're selling to people who don't have enough pain, who are hard to find,

who are in markets that are not growing, and there's an easy fix for that.

And I'll walk you through the process.

And the third chapter we'll go over today is charge what it's worth.

All right, this is probably one of the biggest unlocks for the majority of people who have listened to the book in the many messages and reviews that I have read of it.

These upcoming chapters are heavy hitting, and I hope you enjoy them.

Section 2. Pricing. How to Charge Lots of Money for Stuff.

Chapter 3. Pricing, the commodity problem.

Think different. Steve Jobs.

Go or die is a core tenant at our companies.

We believe every person, every company, and every organism is either growing or dying.

Maintenance is a myth.

What this means is, if your company isn't growing, it's dying.

This is a sobering reality for many of us.

I learned the hard way, and my business suffered for a long time

because of it. Let me explain. The market is continuously growing. The stock market grows at 9%

per year. If we aren't growing at 9% per year, we are falling behind. Maintenance, in the most

generic sense, would be 9% per year growth, year over year. Furthermore, if you enter growing marketplace, then you might have to grow at 20% to 30% per year,

just to keep up or risk falling behind.

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