This is a Soulfire production.

Well, hello and welcome back to the Simply Be podcast, my beautiful, beautiful friends.

I am so excited to have you here on the second installation of this three-part series.

I sold my business. By now, you have probably seen it.

You've listened to the first episode. I'm sure I hope if you haven't, definitely go back and

listen to episode number one of this series. I'll leave that in the show notes. But yeah,

I sold my company. And I really want to use this episode to walk you through what that

process was like for me. Hopefully, this is an education for you. If you are at all interested in

selling your business currently, if you want to build a business one day to sell it,

I'm really going to walk you through the inside and out of how to build a business to day to sell it. I'm really going to walk you through the inside and

out of how to build a business to sell, to scale it so you can exit it. And ultimately, how to

find the perfect buyer and what goes into that process. So I want to start by saying that I have

been with my husband, Brian, for going on 12 years. And we met in May of 2012. And that was

like two months before Tinder came out. I think Tinder was the first swipe left, swipe right app before

hinge and bumble and all the things. So my point is, I've never been on a dating app in my life.

However, a lot of my friends have. And I know enough about the system to use it as a metaphor today, because I really do feel like finding the perfect buyer, it's a lot like dating.

It's a lot like, you know, playing the field and getting to know kind of your options and then committing to being, you know, boyfriend, girlfriend or girlfriend, or boyfriend, boyfriend, going into a noncommittal partnership, at least not until you get married, right? And that's the real

commitment. And in many ways, going into business with another company that buys you, that acquires

you is a similar process. You got to play the field. That's what I did. You got to date before you get into a relationship and then you get engaged. And then you might have to do some prenuptial agreement situation called due diligence, which I'm going to talk about. And then you get married. And so it's a process. Now, I'll take you back to kind of the beginning. I mentioned in last week's episode that I had gotten clarity that I would eventually sell my business,

right? This was in the early years of Simply B after the advice of a mentor who was like,

you have a couple options, which one are you going to take? Do you want to close it down one day? Do you

want to give it to somebody else? Do you want to run it for the rest of your life or do you want to sell it?

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