this is a soulfire production well hello my beautiful friends and welcome back to the simply

be podcast this is going to be a very different type of episode is going to be a very different type of episode. It's going to be a very different type of next

couple episodes as I have officially, as of today, announced to my entire community that I have

sold my business. I have sold to simply be agency to another company. And so I am effectively

no longer the CEO. I am no longer the owner. I will forever be the founder. But this exit

is completely changing everything, obviously, the course of my life, the course of my career,

the course of my platform, the course of this podcast. And so I decided to take the next

couple of weeks and really walk you through this experience, what led to it, who bought me, and where I'm going

next. I feel like I owe that level of transparency to this beautiful community that has been

with me for the last four years. And I'm going to be breaking this all down into a three-part

series. I sold my business. This is part one. The moment I

knew something had to change and what I did about it. So you're definitely going to want to make

sure you're subscribed to the podcast. You're going to want to make sure you're following me

closely on Instagram. The next couple of Tuesdays, I will be releasing the next two parts to this series.

So stay tuned for part two and three.

But today, part one, we're really going to dig into why, why I did this.

And when I knew I had to.

So it really started with a conversation. Let me just take you way back to the beginning

of the early days of Simply B when I really feel like I struck lightning in a bottle. Like I was

really feeling like I was in the right time and the right place back in 2017, 18, when my business

started to triple basically every year, year after year for those first few years. And we were

scaling up. I was hiring my team. I was acquiring all these clients. I had gotten my product

...