Let's go number four in terms of the things we're doubling down on.

So before this we used to track views.

This is another big one.

Man, all six of these are big.

Man, I'm glad I made a presentation about.

So before this, we used to track views as our primary metric.

So I'll take a second here.

Who uses be honest?

Be honest.

Everybody's like likes don't you can't trade likes for paying rent.

You can't pay payer with views sure okay got it who makes

views the most important metric you track all right right a lot of you that's

okay me too but I'm gonna give you a good metric that you can track and this is after pouring through

believe me I'm a big data guy a metric that you might not expect.

So the main reason is that I had a six to 12 month deal cycle. So I started by using views because I really had no other metric because for those you don't know what I do, well I'll explain in a second. But we had no idea what it would do besides driving awareness and I didn't really have any other objective.

But in that time period of doing a deal in every six or 12 months because we buy companies, that's more or less what we do,

we begin seeing a much closer correlation with faster feedback metrics and

ideally in any business you want as little latency between the metrics you

track and the behavior you want to change and so if you want to get people to change something and you want to look at something that takes

a year to get feedback, really tough to change behavior.

But if you can have a metric that you can see daily changes or hourly changes, then those are things that are going to much more quickly

change behavior so that you can have 100 feedback loops in terms of changing and getting better

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