So you guys want to hear something absolutely insane?

Well, in the last 40 months, my YouTube grew from zero to 2.23 million subscribers.

My Instagram grew from 7,000 to 2.5 million subscribers, followers.

You get the idea.

My LinkedIn went from zero to 324,000 followers.

My TikTok went from 0 to 856,000 followers. My TikTok went from zero to 856,000 followers. My Twitter

slash X, the artist formerly known as Twitter, went from zero to 617,000. My Facebook, which we

just started, went from zero to 25,000. There we go. Going in big Facebook. My podcast went from 3,000 downloads to 25 million downloads.

And my email subscribers went from zero to 700,000.

For a grand total of two billion impressions over that time period, and 7.8 million new subscribers.

And for a grand total of a million copies sold of my book,

for those you who are like, well, what does that mean?

And I'll get to that in a second.

So in 40-ish months, all of that happened.

And I show all of this as proof to start this,

to show one thing, is that this actually works.

And you can build a brand without babes, without stunts, or kittens.

And I start this proof because lots of people talk about stuff that they haven't done

and teach a lot of sucky fluff as a result.

And so before we got the two billion impressions and the 7.8 million subscribers, it wasn't

like this.

Because 40 months ago I started with zero subscribers and a big, quote, fancy plan. And my fancy plan had three steps.

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