Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey.

My name is Brandon Galey and welcome to episode 107 of The Blog Millionaire.

In the last episode, I went over a strategic way to identify which past blog post stand to benefit the most from a content update.

You were to go into Google Analytics and identify the posts that drive the top 40% of your traffic.

After that, you would eliminate any posts that ranked in the top three spots in Google

for the primary keyword phrase or ranked beyond the 20th position. You were left with a list of

post URLs getting significant traffic that ranked between number four and number 20 in Google search

for the primary keyword phrase you were trying to rank for.

Now it's time to go through my process for evaluating what your post needs to add to move up the

rankings and get a huge boost in residual Google traffic.

My process focuses on a deep analysis of the blog posts that are ranking on the first and second page of Google results for the primary keyword phrase.

The first step is to look at the word count.

I start by logging the number of words that are in the blog post that I'm currently evaluating.

After that, I go on over to SEM Rush's content template tool and type in the primary keyword

phrase for that blog post.

The tool will come back with the average number of words that the top 10 Google results

have.

In past episodes, I've shared with you how I use this tool to determine how many words I'm going to write on for a new blog post.

The equation I use for new blog post is to take the average amount of words in the top 10 Google results and then multiply that by 120%.

I have a different formula for blog post updates.

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