Part 11: Advertising in Real Life and The Roadmap | $100M Leads Book

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(1:08) - Get Started

(6:13) - Advertising in Real Life

(15:05) - The Roadmap

(20:14) - Decade in a Page

(25:57) - Free Goodies & Closing Credits

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Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

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0:00.0	We wrap up today the $100 million leads special edition podcast episodes we have on the game.
0:09.0	I hope you've enjoyed this journey with me.
0:11.0	I can tell you that this took me over 2,000 hours of work to put together over two years.
0:17.0	My editor put another 1,500 hours into the book.
0:20.0	So you have two, two grown men who spent almost two years of their lives or three years of their lives,
0:24.6	putting this one thing together for you to hopefully serve you in a way that really transforms your business.
0:30.6	I've asked before, but if you've ignored it, then this is my sincere ask. It would mean the world to me if you left this book review on Amazon where new people can find it. Or if you leave a review on this podcast, as the very least some more people can find it. And even the tiny action of just saying like, hey, I'm going to send this episode and just send the first one of this book series to a friend. I think it could change someone else's life and it would introduce
0:59.0	more people to this content. I made it free so that there wouldn't be a barrier for anyone
1:04.2	who's in a hard spot. And so that's my ask. Hope you enjoy. Section 5. Get started.
1:11.6	It's not the end, it's not even the beginning of the end, but it is perhaps the end of the
1:16.6	beginning.
1:17.6	Winston Churchill.
1:18.6	June 2017.
1:20.6	Three months after we lost it all again and switched gym launch to licensing.
1:25.6	Hey, Layla, what do you make of this? I asked. What's up? I gave her my phone.
1:30.9	Mr. and Mrs. Hormozzi, we cordially invite you to a private event for entrepreneurs
1:34.2	earning eight figures and up. Let me know if you're interested. Seems cool, she said.
1:38.7	But we're not making eight figures. I pretended not to hear her. You want to go?
1:42.9	Sure. Is it included in our mentorship dues?
1:45.3	One sec.
1:45.8	I'll ask.
1:47.1	An email response came a moment later.
	...

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