Part 10: Affiliates and Partners | $100M Leads Book

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:54) - Affiliates & Partners

(3:33) - How Affiliates Work & Strategies Used

(16:18) - Launch To Activate Affiliates

(26:02) - Real-life Case Studies

(32:48) - Conclusion

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Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

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0:01.0	Welcome to another special edition 100 million dollar leads audiobook podcast collaboration,
0:06.0	self-licking ice cream cone, me working with me, handshaking myself, promoting this book for free on my podcast.
0:14.0	And so if me being an affiliate of myself, today we talk about affiliates and partners, it's going to be a heater episode. This is 35 minutes, one single chapter. And then we have a section conclusion, which you
0:24.7	will definitely enjoy. Because if this, if you've been watching this or listening to this a few weeks
0:29.6	apart, then you'll want to have the recap so you can put it all together in your head into one simple
0:33.7	framework. But today with affiliates, I'm going to be talking about how you pick the right affiliates, what kind of offer to make them, how to get them advertising, how to keep them
0:40.4	advertising, and the many lessons I've learned along the way to doing over $75 million in sales,
0:45.6	not spending a dollar of advertising on my own, but letting other people advertise for me.
0:49.9	Hope you enjoy.
0:54.3	Affiliates and Partners.
0:55.7	Nothing makes friends like money.
0:57.9	December 1, 2018.
0:59.3	I had no idea how the Prestige Labs launch would go.
1:01.7	I had no idea if our clients would like it.
1:03.4	I had no idea if the technology we built would work.
1:05.6	I had no idea if payouts would happen on time.
1:07.6	I had no idea if our warehouse would mess up orders.
1:09.7	But I did know over a year of
1:11.0	preparation went into this launch. We put everything we had into creating a top-tier product.
1:15.0	We spent over a million dollars custom building affiliate software and training, and we bought
1:18.9	$3 million of inventory for sales that may never happen. It took every business skill I had to make
1:24.1	Prestige Labs real, and in just a few hours, we would roll it out to our gym
	...

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