Parent Communities to a National Brand: Lindsay Pinchuk's Bump Club Tale

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 13 January 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Lindsay Pinchuk, founder and CEO of Lindsay Pinchuk Marketing, shares her journey from building Bump Club, a community-focused business for expectant parents, to its eventual exit. Starting in 2010 as a series of local events in Chicago, Lindsay grew the company into a national brand working with major retailers like Target and Nordstrom, reaching millions of parents monthly. In 2019, she sold to Advantage Marketing Solutions, but the transition proved challenging as the B2B-focused acquirer struggled to understand the community-driven, B2C nature of her business. Lindsay discusses crucial lessons about exit preparation, particularly for community-based brands, including the importance of developing a personal brand separate from the company and ensuring all promises are documented in writing. Despite not receiving her full earn-out and the eventual closure of Bump Club, Lindsay emphasizes the significance of maintaining integrity and preserving legacy during an exit. Her key advice to her past self: trust your gut and don't let buyers rush the process. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. -- Lindsay Pinchuk is a brand igniter, a marketing expert, and a community builder. She has over 25 years of experience in creating and growing brands, both for herself and for her clients. She is the Founder and CEO of Lindsay Pinchuk Marketing + Consulting, a company that offers consulting, coaching, and speaking services to businesses of all sizes and stages. Websites: https://www.lindsaypinchuk.com/ - https://www.dearfoundher.com/ LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/ Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on
0:05.7	Flippa. If you are an operator right now running a business and you're thinking about exiting,
0:10.8	you are going to want to get a free online business valuation on the exit landing page.
0:16.7	Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.
0:23.0	So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into
0:28.1	the interview.
0:29.2	Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online
0:34.2	businesses.
0:35.2	Flipa manages over a billion in deal value annually and combines
0:39.4	expert buy and sell side advisory with its market leading valuation tool, deal room,
0:43.9	off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.
0:50.9	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they
0:54.8	have done it. The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of exits. It's a world
1:05.1	occupied by a small few, but accessible to many. On this episode of the exit, I sit down with
1:10.5	Lindsay Pinchuk.
1:11.7	She's a fantastic entrepreneur,
1:14.3	and she exited a company called Bump Club.
1:17.6	And this is a phenomenal story
1:19.7	about digital age,
1:21.9	running a community,
1:23.4	and exiting to a very large organization
	...

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