Pants on Fire: When Customers Lie to Marketers

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 13 April 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Customers often lie to companies in surveys, polls and focus groups.

Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.

So what are advertisers to do?

One solution is Google.

What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:40.1	I'm not switching my team to some fancy work platform that somehow knows exactly how we work.
0:47.4	And its AI features are literally saving us hours every day. We're big fans.
0:53.0	And just like that, teams all around the world are falling for Monday.com.
0:58.2	With intuitive design, seamless AI capabilities, and custom workflow, it's the work platform your team will instantly click with.
1:05.9	Head to Monday.com. The first work platform you'll love to use.
1:12.6	This is an apostrophe podcast production.
1:20.3	You're so king in it.
1:25.4	The score is of it in and it's now.
1:32.7	Your teeth look lighter than no no soon
1:33.3	You're not you
1:37.8	You're not you when you're hungry
1:40.9	You're a good hands with all dates.
1:50.0	You're under the influence, material variety. He was born in the backwoods of Kentucky in the early 1800s.
2:10.9	His family was dirt poor.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.