Cheeky Advertising

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 6 April 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

80% of all advertising is ignored.

That’s why some advertisers employ cheeky advertising.

It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

We’ll talk about a fruit company that printed an open letter to the Pope.

An airline campaign that told you to “keep it in your pants.”

And a product that claims your grandparents had more sex than you.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts
0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:42.5	You never know where the journey will take you.
0:44.2	One Tinder match.
0:47.3	And not only have I met someone new,
0:50.9	but we've discovered a sick Italian restaurant together.
0:54.6	And it turns out, football is now our thing.
0:56.5	Didn't see that one coming?
1:01.3	Discover unexpected possibilities with Tinder.
1:04.5	Whatever it takes you, it starts with a swipe.
1:05.6	Tinder.
1:07.3	Download the app today.
1:12.1	There's a lot we're told about bladder leaks.
1:14.2	We're told it's the sign of decline,
1:16.9	but it means that you have to stop doing the things that you love.
	...

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