Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 June 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

This interview left me feeling inspired and grounded.

I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that’s redefining what it means to bring food from farm to spoon.

Raised on a fourth-generation regenerative farm in Pennsylvania, they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet.

In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the highs and lows of building a CPG brand with family, the grit it takes to stay mission-aligned, and how they’re navigating retail with boldness and heart. It’s a story of sisterhood, soil, and serious entrepreneurial spirit.

Here are some highlights from the episode:

* How a regenerative farm upbringing shaped their business philosophy

* The decision to launch with Icelandic-style yogurt—and why that mattered

* What it takes to scale from local markets to national retail chains

* Why storytelling and transparency are central to their brand DNA

* Lessons learned from staying rooted in values while growing fast

Join me, Ramon Vela, in listening to the episode and discover how two sisters are turning rural pride and regenerative farming into a standout CPG brand with heart.

For more on Painterland Sisters, visit: https://painterlandsisters.com/

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Today’s Sponsor:

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What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	In 2018, our milk market became unstable again. We were getting about an eighth of what we should
0:06.5	have been receiving in payment, and then a letter every time saying, you may not get your milk
0:11.6	picked up, which would mean no income. And that happened for three months. So we almost had to sell
0:16.6	the cows again. Yet we work so hard and do everything the best of our abilities and we just don't
0:22.7	have a fighting chance. We called every single person. We could think of we're in Pennsylvania. So we called
0:28.5	all the way down into Florida, to Wisconsin, New England. Who can take our milk? No one was accepting
0:34.0	milk. COVID happened. The milk market became stabilized. We kept our milk going to
0:39.6	the same market. And Stephanie and I decided all this passion and drive we have to make this farm
0:45.8	last for generations. This is what we need to do. We need to find to stabilize our milk market
0:52.3	and we need to make our own product.
0:55.4	And what can that be?
1:12.7	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. Like always, we have an amazing guest and brand that we're going to feature on today's show. But before we do, what is the
1:17.3	secret shared by fast growing health and wellness brands like extend life, nourished, and hunter
1:22.1	and gather? They all outsource their influencer marketing to the experts at Augmentum.
1:28.5	Augmentum Media profitably scales influencer programs for the fastest growing health brands worldwide.
1:35.0	Their team of specialists runs every part of your influencer program for you,
1:38.8	while ensuring you don't have to pay six figures to influencers to see the returns. Are you curious about how
1:46.4	Augmentum can help your brand grow? Augmentum is offering the story of a brand show listeners
1:52.0	a 30-minute consultation session and a personalized influencer strategy plan built by their experts.
2:00.1	Now, this is for you to implement either with
2:02.2	them or in-house. Simply visit augmentum-dashmedia.com forward-slash-story to talk directly to their
2:09.9	team. Again, that's augmentum-dashmedia.com forward slash story. Welcome back, everybody. This is Ramon, and I have an amazing brand and
	...

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