Bodily - What Healthcare Forgot. Bodily Will Deliver.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 May 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim.

In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve.

We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while honoring a deeply personal mission. Tovah’s story is one of courage, clarity, and an unwavering commitment to serving women on their terms.

Here are a few highlights from our conversation:

* Why most postpartum products weren’t designed with women in mind, and how Bodily is changing that

* The role of data and scientific rigor in developing Bodily’s product line

* Lessons on educating a consumer who’s underserved, overwhelmed, and often overlooked

* How the brand approaches both DTC and retail with intention and empathy

* The power of building from lived experience and staying anchored to purpose as you scale

Join me, Ramon Vela, as I listen to the episode and discover how Bodily is reshaping the future of women’s health with integrity, innovation, and impact.

For more on Bodily, visit: https://itsbodily.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcript

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0:00.0	if you don't know those things, you come at a postpartum and you're looking at yourself and you're
0:04.0	like, my body is banged up in so many ways and I don't recognize myself and I don't feel good about
0:12.6	this and nobody's talking to me about it and I don't know that it's normal. And then if I show you
0:18.1	images of women who are like rare examples of our species, which is what most
0:24.5	professional models are, who are like real people also.
0:27.9	They're also examples of the species, but they're like kind of death initially rare examples.
0:32.7	If I show you just that, then it takes someone who's already might be not feeling great and reinforces it.
0:41.2	And I want women to just like appreciate this craziness that your body just did.
0:46.8	It's really incredible.
0:48.5	And so we use models from our community.
0:51.6	And these like incredible, courageous, fierce women raise their hands and they're like,
0:57.8	I'm six-week postpartum and I'm going to get in my bra and underwear and stand in front of a
1:04.1	camera and show you my beautiful body. But I also am really proud of those women who come forward and do that and being able to show women these examples of all different bodies with all different types of banged up beautiful postpartum selves and all of that just being totally normal and where we are.
1:42.5	Hey everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:46.2	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:47.3	But before we do,
1:52.8	Hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
2:03.1	However, finding an experienced knowledgeable advisor shouldn't be challenging.
2:08.6	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
2:14.3	whether you're looking for help positioning your brand and messaging,
2:17.9	diversifying your marketing portfolio, preparing for retail expansion, or fine-tuning your
2:24.1	existing retail strategy, or maybe preparing your brand and financials for investors or
	...

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