Paid Social Is a Terrible Investment for B2B #2526

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B. [00:35] Highlights of the groundbreaking data from Metadata. [01:00] Analysis of the most interesting findings from Metadata. [01:44] Circumstances where paid social works well. [02:42] Lead to win rates of paid socials. [03:16] A key aspect of advertisements: efficiency. [03:50] How to know if paid advertising is effective. [04:34] Brand awareness and targeting an audience based on data. [04:48] A final takeaway from the Metadata dataset. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Metadata Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Paid Social is a terrible investment for B2V.
0:03.4	Now, I know I'm saying something outrageous,
0:04.8	but if we take a look at my screen over here,
0:06.9	this is from a friend of mine.
0:08.2	His name's Chris Walker.
0:09.2	He's got an agency that does really well.
0:12.2	And basically, you could see from this post
0:14.5	as it's pulling up, it says Confirm With Data.
0:16.9	Paid Social Legion on Facebook and LinkedIn
0:19.7	is terribly inefficient and provides very low ROI.
0:22.9	So he's been saying this for over six years,
0:24.4	but now this is confirmed with a massive data set
0:26.8	released by metadata.
0:27.9	And I don't know if you know this Neo,
0:28.9	but metadata, they're actually going to be
0:30.7	at the upcoming event in Beverly Hills.
0:32.8	And so we can pull some information from this guy.
0:34.3	But here, I'll let you read this off.
0:35.8	What I just highlighted just so you have some meat on the bone.
0:38.8	Dude, I cannot read that.
0:40.0	It's too tiny for my screen.
0:41.8	I will read it.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.