What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew,

coming to you with another episode of the Founders Journal, My Daily Diary,

where we dig into the most impactful moment in my day.

As always, my confidant and producer Josh Kaplan joins the conversation, pushes it further,

and asks hard questions for me to think deeper. Today we're going to talk

about paid product and specifically reflecting on a paid product conversation.

Let's hop into it. Let's hop in, we shall. So you just came out of a big meeting and you were

suggested to do something afterward. What was the meeting and what are we gonna

multitask during this founder journals episode with.

Yeah, so the meeting was with

Ashna, our new product manager at Morning Brew, and Wes Cow, Wes is a, let's say, startup consultant focused on

memberships and education businesses. Wes is awesome. She helped Seth Godin build the Alt MBA from scratch. Now I believe it's a business that's done 20 million dollars in revenue.

So she knows how to build subscription and education products really well.

And so this conversation was about how are we going to test what our paid product is going to be.

And this isn't our first time talking to Wes and every time

after the conversations with Wes she follows up with an email that says at the end of

each call I like asking folks to take five minutes to reflect

silently on your biggest takeaways. This helps your brain process insights as

opposed to immediately moving on to do something else. I've had clients share feedback that taking the time to reflect

help them internalize what we've talked about so I think you'll like the process too. So this is actually

something we've talked about in past founders journals the idea of building in 15 minute buffers to either

account for the fact that meetings always go over or if you meet and the meeting on

...