That's the small talk. Now let's go down to business. Now, your program, what's the big idea?

Well, they're going to know the Irish much better. We've now got to know how largely their mind works.

I moved over here and immediately I had to up my game.

I could not have done the job I did for quite a number of years in Ireland. I had to go

in there in my living in England. I think a lot of it's in my hair. I think there's a lot of Ireland

in here. I had an artist up for you. 20 years after an Irishman couldn't get a fucking job,

we had the presidency. It was some heightened awareness of how hard my tribe had had it in London. No blacks, no Irish, no dogs.

Never has a nation so small inspired so much in another.

So you could say there's always been a little green behind the red, white and blue.

Our family is very Irish, you know.

Now, ladies gentlemen, we have a very special announcement to make at this stage.

Would you welcome please

the wonderful Charlie Three Go!

Patty Power is the man behind

and in front of one of the biggest

sports betting companies in the world today.

Founded by three Irish bookmakers,

Stuart Kenny, John Corcoran and David Power, Paddy's father, in 1988.

The company has grown to an extraordinary size, level of profitability and public awareness across the globe.

And I had the chance to sit down with Paddy to talk about all of it, his early life travelling around the racetracks of Ireland with his dad as a kid,

the rapid evolution of Paddy Power, the brand and his part in that, and the arrival of

online betting and all the dangers that came with it. We get into the risks the Paddy Power

...