Jeff Bliss is Pacific Watch and Vegas report.

And Jeff is now going to put together three of his pursuits over these last years.

One, Las Vegas.

Two, that would be F1, the race car drivers, and three, Disney.

The Disneyification of F1 in Las Vegas.

I read from a report in the Financial Times, big business.

The new Las Vegas Grand Prix and Liberty Media's decision to become the promoter for the event

is transforming the way F1 does business globally.

The series now sends a product book to the Vegas casino

partners a year in advance, allowing them to pick the overall, the merchandise they want to offer.

Jeff, this is very difficult to solve, but you've been in the ground floor of all of this in Las Vegas.

You drove the course before the speedsters drove it.

What does all this mean about the Grand Prix and merchandise and the casinos?

How is it working?

Good evening to you, Jeff.

Good evening, John.

So we're seeing all of this come together. Formula One for

decades has been really among one of the top sports cultural events in the world. You know,

you have soccer, otherwise known as football, which has, you know, culminated every four years

in World Cup. And, of course, all the different leagues have their championships every season.

And that's a huge deal.

But nothing quite has the splendor or the prestige as Formula One or F1, as they call it.

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