When we looked at and Tom had done those specs and I thought this has to work, you know, you kind of look at it and go,

this is our product that falls in an arrow and then here's all the things we consider to be the main competitors and this

what they weigh and this is what bearings they have and this is what folks they have and

these are all the steps that they have it's something that someone else

said to us a couple of years into the business which was why would you buy anything else? From Escape Collective, this is overnight success.

The podcast about the entrepreneurs, the personalities, and the passionate people who make up the sport of cycling

and the stories behind the icons they've built.

There's an undeniable truth that an overnight success takes about 10 years to build, not a single night as the saying

suggests. Almost no one comes up with a winning business idea all at once, and if you're not

Peter and Tom Marchment or those around him who

created the aftermarket wheelbrand hunt, you might be mistaken that they came out of

nowhere. Tom and Peter are brothers who grew up riding in a small fishing village on the Isle of Man,

and like most of us at the beginning, cycling was a way just to get around and a source of freedom.

That progressed into mountain biking and then cross-country racing and road racing and then time

trialing as you do in the UK.

Peter went on to university to get some background in material sciences while Tom took a degree in ergonomics,

which is basically human psychology and physiology

applied to design,

which admittedly he didn't like very much.

Their paths diverged after university where Tom started working in a bike shop where he got

some industry experience while Peter went to work at a bank. Peter and Tom have been slowly

putting the building blocks of their steadfast aftermarket wheel set

...