Our Playbook of Secrets to Pricing It Right the First Time! (Part 2)

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 8 March 2017

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

You walked out the door with the listing contract signed and an offer is only days away, or so you thought. The next thing you know, 30 days have gone by with no offer. But it gets worse. When faced with the dreaded price reduction conversation, your seller slaps you with every reason in the book for why they can't (or won't) do it. What went wrong? You didn't ask the important questions ahead of time. Caught up in the thrill of getting a listing, you neglected to dig deep for the answers that would determine whether this seller was truly motivated and ready to yield to the market. If you've ever found youself in this scenario, its time to learn a brand new way. Get your game face on and learn the secrets from our pricing playbook that put you in control of pricing your listings to sell - every time! Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.
0:21.6	Starring, award-winning real estate coaches Tim and Julie Harris.
0:25.8	Get ready for unfiltered, full-strength honesty about what is truly working
0:30.0	to get you into action and make you money in this new real estate boom.
0:35.2	Now to our hosts, Tim and Julie Harris.
0:41.3	Welcome back to Real Estate Coaching Radio.
0:43.4	We're your host, Tim and Julie Harris.
0:44.8	We're broadcasting live, as always from lovely Austin, Texas.
0:47.4	Julie, my dear, welcome to today's radio show.
0:50.2	Thank you.
0:50.6	I'm looking forward to the continuation of our pricing rules, pricing scripts, how to price you write in the first place, how to avoid price reduction scripts, all of the great things to do with pricing, one of the core fundamental skills that all real estate professionals must get really great at. So looking forward to continuing that with you today.
1:08.6	You know, I had a coaching call earlier today with Joe.
1:11.7	He's up in Tahoe, near Tahoe in Nevada, and he's one of the top agents in that marketplace.
1:18.1	He's about to put one in contract for $2.5 million, just list one for $2 million. I mean, he's really
1:22.0	rocking it. Tahoe is one of these weird markets because up by the lake, I'm just giving you guys this information because it ties into our topic. Up by where the, when you think of Tahoe,
1:31.2	you know, you think of the beautiful, you know, the California, Nevada side and the trees
1:35.4	and the lake and the rest of it. And then there's obviously the Reno part, right? So he primarily
1:40.9	sells in the upper end area of Reno. And he. And he always had it in the back of his mind
1:45.7	and he wanted to go up to the Tahoe area. It's about 45 minutes away and get to know that market.
1:49.4	So his homework from week over week was to find out if it's viable, find out the days in the market,
1:54.3	find out all the stuff. We want to know really what the opportunity is in that market. And you guys should all do that too. Before you become jealous of an upper-end price rate, just listen to the punchline here.
2:04.6	So he goes and he does this and he does the research, and I'll review again, he went to find out
	...

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