Hello everyone this is Alex Lieberman co-founder and CEO of Morning Brew coming to you with another episode of the

Founders Journal I'm going to take you behind the scenes at the Brew and today we're talking core values and we're talking core values speech.

I gave the core value speech to the entire morning brew team today and it was an unbelievable experience. Let's hop into it.

It was a fun 30 minutes that we spent as the team on Zoom today. I've been around for a bit

we've talked about values but to hear you recap and put them in writing,

what was really cool?

What do you think of presenting them

and finally making that public to the rest of the team?

Yeah, so I mean, I said this at the beginning of the speech to everyone and it's almost like kind of my tick for shaking off the nerves a little bit, but I can honestly say that when I do these internal addresses, whether it's our state of the

Burunian which is our quarterly address, whether it's this core value speech, I

feel so much more nervous than when I'm doing anything external, whether it's this podcast, whether it's us being on the today show,

like everything pales in comparison to me trying to tell a succinct and powerful message to our team,

and I think it's because I care so much about the impact that I have on our team and I care so much about the people at our company loving what they do and feeling like they have a North Star that they're working towards.

And so I was very nervous for it.

It took a while to prep, honestly, like I probably all in, spent 10 hours writing this thing. I tend to be a slow writer. While not a

perfectionist about most things, I am a perfectionist about something like this.

So I thought what would be helpful is I'm not going to read the entire speech, but I want to read bits of this speech to give you the gist of how I address the team and then I want to talk about what these values mean to me and how I'm thinking about them moving forward.

Okay.

What's up everyone?

Thanks so much for giving me a few minutes of your time.

To set the stage, today I'll be giving Morning Brew's core value speech.

The core value speech is one step in the traction process

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